Recent developments
Ribble Cycles
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The Ribble Cycles web site has been in constant evolution since its development by Orbit in March 2004.
The site incorporates a unique Bike Builder feature that allows comprehensive customisation and the ability to store customised bike specifications against a users account prior to placing an order. Order processing was integrated with the in house fulfilment software and accounts system 12 months ago to streamline the order processing and fulfilment cycle where a workflow bottleneck had developed due to the success of the site and the number of orders being placed online. (several hundred daily). Multiple payment methods are catered for and supported by the system.
The site is structured and coded to perform well in major search engines, key phrase searches from Google alone contribute in excess of 30,000 visits per month, allowing the site to maintain high visibility in a very competitive market sector.
Recent enhancements include sophisticated promotion and incentive codes and vouchers which are redeemed at checkout. All product information, prices, special offers and discount codes are managed through a CMS administration interface.
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