Competitor Analysis
An important part of any search engine marketing campaign is to establish who you are competing with for the top spots in the major search engines for your target phrases. Orbit has developed methods that allow us to establish your competition within a specific market place.
What information is included in the competitor analysis?
The competitor analysis consists of the following information:
• Company name – So you can establish any external marketing activity.
• Web Address – The sites URL to check backlink information.
• Keywords on Homepage – This can give us an idea of what else your competitors are targeting.
• Google Page Rank – Establishes how popular a site currently is within the Google index.
• Google Backlinks – Number of backlinks to the site according to Google.
• Total Links – Total number of backlinks according to the major search engines.
Case
studies 
web promotion