Orbit will help you to develop and maintain a high profile for your business, products and services on
the Internet.
How search engines work
The term "search engine" is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.
Crawler-Based Search Engines
Crawler-based search engines, such as Google, create their listings automatically. They "crawl" or "spider" the web, then people search through what they have found. If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.
Human-Powered Directories
A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.
Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.
"Hybrid Search Engines" Or Mixed Results
In the web's early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, its extremely common for both types of results to be presented. Usually, a hybrid search engine will favour one type of listing over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also present crawler-based results, especially for more obscure queries.
The Parts Of A Crawler-Based Search Engine
Crawler-based search engines have three major elements. First is the spider, also called the crawler. The spider visits a web page, reads it, and then follows links to other pages within the site. This is what it means when someone refers to a site being "spidered" or "crawled." The spider returns to the site on a regular basis, such as every month or two, to look for changes.
Everything the spider finds goes into the second part of the search engine, the index. The index, sometimes called the catalog, is like a giant book containing a copy of every web page that the spider finds. If a web page changes, then this book is updated with new information.
Sometimes it can take a while for new pages or changes that the spider finds to be added to the index. Thus, a web page may have been "spidered" but not yet "indexed." Until it is indexed -- added to the index -- it is not available to those searching with the search engine. Search engine software is the third part of a search engine. This is the program that sifts through the millions of pages recorded in the index to find matches to a search and rank them in order of what it believes is most relevant.
Major Search Engines: The Same, But Different
All crawler-based search engines have the basic parts described above, but there are differences in how these parts are tuned. That is why the same search on different search engines often produces different results. Information on this page has been drawn from the help pages of each search engine, along with knowledge gained from articles, reviews, books, independent research, tips from others and additional information received directly from the various search engines.
Who Searches
Anybody and everybody uses search engines. It is the easiest and most convenient way to find information on any subject of interest.
What they search for
Users of search engines can search for any kind of information held within websites on the internet. Whether it is for shopping or simply to find the answer to a question it is possible to find details on virtually any topic, company, item or product.
How they search
There are a wide range of different search engines which use different methods, as mentioned above, to create listings of websites which give the most pertinent information when somebody completes a search for a keyword or a phrase.
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