Web Traffic Analysis

Statistical data from your website can give you vital information on how effective your web promotion campaign has been over a period of time, as well as being used by our seo marketing team in advancing your organic search engine optimisation strategy.

What information is available with statistical analysis?

Statistical analysis can offer a wide range of data on the users of your site from how many visitors you receive within a month to what pages were most popular over a set period of time. This information can help you build a more practical site and help you guide potential customers to that all important sale.

What are the basic terms I need to understand when assessing my website statistics?

This is a common question amongst website owners that are new to the concept of online marketing. With this in mind, we have listed the most common details used within statistic packages and what they mean to your site.

Hits – Every single file that is sent to a web browser such as internet explorer or Firefox, is classed as an individual hit. This means that an individual web page may have many image files embedded within it and so when a person visits that page it can generate multiple hits. Hits are not a very reliable way to measure a sites overall success due to this issue.
Visitors – The technical definition of a visitor is “a web browser of a person who accepts a cookie”. By this definition the visitor is a human being and the actions recorded are human events. This is the best way to assess actual human activity on the website.
Page Views – This statistic is registered when a visitor accesses a web page from your site. When a visitor looks at a page (i.e. a page view), they may see numerous images, graphics, pictures etc. and generate multiple hits.